2019
Beat the Heat
role: creative direction, concept development, production, creative copy
At the end of a season, but just before the new season arrivals start coming in, is usually when our team gets most creative. The country was in the middle of an extreme heatwave, providing a great opportunity to create a mini campaign around our must-have items to beat that heat.
(concept & photography by Amber Zeekaf)
Beat the Heat
role: creative direction, concept development, production, creative copy
At the end of a season, but just before the new season arrivals start coming in, is usually when our team gets most creative. The country was in the middle of an extreme heatwave, providing a great opportunity to create a mini campaign around our must-have items to beat that heat.
(concept & photography by Amber Zeekaf)