2017
Soliloqui
role: visual research, art direction, concept development, photography and production
Together with Musa Shah, I worked on developing an intuitive branding strategy for his project, Soliloquy. Musa is a true craftsman, and with Soliloquy, he aimed to focus on creating garments that suited his own idea of a ‘luxury wardrobe’.
The collaboration resulted in a branding toolkit, consisting of a set of cards, and a tangible mediakit of the conducted research. Each of the 5 garments had its own set of cards, and each card contained a single detailed photograph on the front, enhancing the care and craftsmanship that went into the garment. The back of the card provided space to give information on the name, used materials and finish of this particular garment.
The mediakit functioned as a visual communication tool during the developing process, to better understand Musa’s vision and ideas for the project, and to come to the final design of the product.
Soliloqui
role: visual research, art direction, concept development, photography and production
Together with Musa Shah, I worked on developing an intuitive branding strategy for his project, Soliloquy. Musa is a true craftsman, and with Soliloquy, he aimed to focus on creating garments that suited his own idea of a ‘luxury wardrobe’.
The collaboration resulted in a branding toolkit, consisting of a set of cards, and a tangible mediakit of the conducted research. Each of the 5 garments had its own set of cards, and each card contained a single detailed photograph on the front, enhancing the care and craftsmanship that went into the garment. The back of the card provided space to give information on the name, used materials and finish of this particular garment.
The mediakit functioned as a visual communication tool during the developing process, to better understand Musa’s vision and ideas for the project, and to come to the final design of the product.